The EU is more reliant on public support for its continued legitimacy than ever before. There are five recognised candidates for future membership of the European Union: Turkey (applied on 14 April 1987), Macedonia (applied on 22 March 2004), Montenegro (applied in 2008), Albania (applied in 2009), and Serbia (applied in 2009). All except Albania and Macedonia have started accession negotiations. The EU is making it easier than ever to set up a new company with cheaper costs. All the procedures involved in starting and carrying out a service or selling a product are getting simplified. Environmental licenses, authorizations and notifications are made much simpler. Thus it is clear that this is the right time to explore business opportunities in Europe.